Workshopping Your Annual Appeal Letter

September 5, 2018 @ 10:00 am – 12:30 pm
Berkshire Taconic Community Foundation
800 N. Main Street
MA 01257
$40 NPC Members/$50 Nonmembers
Liana Toscanini

Small group format: limit 8 participants

Do you need inspiration to write this year’s appeal letter? Do you know who you are writing to and whether they are excited to read and give? Would you like some fresh eyes on your writing to help you make it stronger?

This workshop will help fundraising staff strengthen their copywriting skills and compose clear, bold appeal letters that emotionally connect with donors. In a small group format, we will engage in group discussion and writing exercises designed to help you:

  • identify and feel connected to your audience of prospective donors
  • tap into your organization’s core values and translate them into an emotional response in your readers
  • write fearlessly – find the big bold words that express your organization’s vision
  • write simply – craft copy that is short, clear and easy for your audience to read

We will also discuss and give feedback on each participants’ appeal letter. You can work from last year’s annual appeal or with a draft of your current appeal. Each participant will leave with some concrete suggestions for how to strengthen this year’s ask!

Jenni Haley is a development writer and communications consultant with over 15 years of nonprofit communications and fundraising experience. Residing in South Deerfield, MA, and serving clients across Massachusetts, Jenni specializes in appeal letter writing, communications materials, and grants. She believes that good copy can help caring people understand, connect with, and invest in your mission.

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