Three Winning Storytelling Strategies: Origins, Impacts, and Heroes

October 17, 2018 @ 10:00 am – 12:00 pm
MCLA Design Lab
49 Main Street
North Adams
MA 01247
$25 NPC Members/$35 Nonmembers
Liana Toscanini

Where did your organization come from? How are you transforming your community? Who is helping you make a difference?

Sharing powerful stories from staff, clients and donors is a key component of fundraising and communications strategy. In the age of digital communication, nonprofits need to continually generate new stories, to keep engagement high on their social media feeds and make multi-channel appeals to donors fresh and interesting.

Crafting good stories takes time and thought—but there are strategies to make it simpler. In this workshop participants will be introduced to three templates for storytelling, which can be used in appeal letters, social media campaigns, annual reports, or other materials. These templates provide simple frameworks on which to hang the wonderful stories that are unique to your organization.

In this workshop we’ll cover:

  • storytelling as a strategy and why it has a positive impact on fundraising and communications
  • the key components of three story types: the origin story, the impact story, and the hero story
  • how to structure interviews of staff, clients, and donors to generate great story material
  • strategies to short-cut your storytelling process, so you always have a great story ready to go for your materials or next campaign

Jenni Haley is a development writer and communications consultant with over 15 years of nonprofit communications and fundraising experience. Residing in South Deerfield, MA, and serving clients across Massachusetts, Jenni specializes in appeal letter writing, communications materials, and grants. She believes that good copy can help caring people understand, connect with, and invest in your mission.

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