NPC Calendar

Jan
29
Tue
WORKSHOP: THE VALUE OF DONOR RESEARCH @ Red Lion Inn
Jan 29 @ 10:00 am – 12:00 pm
WORKSHOP: THE VALUE OF DONOR RESEARCH @ Red Lion Inn

Do you ever wonder if you are asking a potential donor for the right amount or if a donor can give more than what he or she has given in the past?  In order to get a complete picture of a donor, free, do-it-yourself web-based research may need to be supplemented with “wealth screening” databases.  This workshop explains how the components of such research fit into the formulation of a wealth capacity rating and overall prospect profile.

These components include the following:

  • Real estate valuation
  • Company valuation (if the donor owns a company)
  • Career
  • Earnings (Salary, Bonuses, Stock Ownership) –
    • Public Company executives, directors, large stock owners
    • Nonprofit executives
    • Salary Surveys
  • Nonprofit Affiliations
  • Charitable Donations
  • Political Donations
  • Family Foundations
  • Miscellaneous Information

Sample of free Web and fee-based products will be demonstrated and pros and cons of each will be examined. Presenter, Roger Magnus, will also show how they work together to formulate a complete picture of a potential donor.  A bibliography of free and subscription resources will be provided.

Presenter, Roger Magnus operates a client-oriented research consulting firm in Amherst, MA that finds relevant information and analysis via articles, reports, and data. Services provided include research for nonprofits to locate donors/foundation funding, for businesses to find news, trends, companies, industries, and demographics (U.S. Census Bureau), and for other types of organizations such as academia or government.

Feb
6
Wed
Hootsuite Workshop for Nonprofits @ Hotel on North
Feb 6 @ 10:00 am – 12:00 pm

A workshop on Hootsuite, the social media management platform that helps make finding, scheduling, managing, and reporting on social media content easier. 

Participants will learn the ins and outs of scheduling and managing social media through Hootsuite, how to publish and interact with followers and fans, and how this social media scheduling and management tool can save time and money.

Dawn Stanyon helps businesses and nonprofits in the Berkshires MA to tell their stories to grow their success through digital marketing. Prior to founding Professionality Consulting in 2014, she worked with The Emily Post Institute and in non-profit fundraising, event planning and communications.